The world has migrated and accepted the Digital Transformation Journey in the last 36 months. Indeed, no shy in accepting that COVID-19 accelerated it.
Any firm, be it in the B2B or B2C space (technology-driven) must differentiate based on User Interface (UI) & User Experience (UX). A responsive website or user-friendly App linked to the interactive site will determine actual growth in sales & revenue.
A “No” argument could be made that an Enterprise - Business Software is not the candidate for Digital transformation. Not really! There are many Use Cases where Enterprise Software / Product Companies stayed on as Desktop App got wiped out by SaaS firms. Not accepting or adopting Digital Transformation was the core reason.
Thus, In the modern world of Digital 2.0 Transformation, both mobile app and linked websites should showcase seamless UI & UX. Design & Scalable Architecture play a big role in the Digital 2.0 journey.
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